8 Ideas for the Back of Business Cards That People Keep

Giving out business cards isn’t enough. Ideally you want to make sure people hang on to them, prop them up or pin them up somewhere that they look at every day, so that your business will always be at the front of their mind.

Achieving this isn’t easy. You can go for innovative and eye-catching design to help you stand out from the crowd and hope that people love it enough to keep it around. Or you can align good design with added value, by putting some useful information on the reverse of the card.

What constitutes useful information varies from business to business. In a specialty niche there might be any number of useful formulas, charts or details, but here is a selection of general information that could work on the back of your business cards.

1. Weights and measures conversions
Useful for anyone who does business between the US and the rest of the world imperial/metric conversions can be very handy to have around. Choose weights and measures that relate to your business. Cooks’ weights and measures for a food related business, lengths for a construction or design company and so on.

2. Keyboard shortcuts
A handy list of keyboard shortcuts is something that we can all do with. If you want to see your business card propped up next to all your clients’ computers this is an excellent idea. Choose the most useful ten shortcuts that you use in your business and share them on.

3. Time zone charts
For international businesses it’s essential to know when a good time is to call other countries. Make a list of major cities around the world and the time difference between them and your home city, or just use the GMT +/- format, whichever will make most sense to your clients.

4. A ruler
It’s always useful to have a measuring tool around. Mark one side in inches and the other in centimetres and it doubles as a conversion tool.

5. Emergency services numbers for your area
If you run a predominantly local business, a set of emergency phone numbers for your town is an essential reference guide. Include general ones and any that are particular to your business niche.

6. Energy saving tips
If your business makes a point of having a low carbon footprint include some innovative energy saving tips on your business card.

7. Inspiring quote
If you can find a quote that catches people’s attention and inspires them, that is another good way to make sure your business card will be saved and displayed. It’s especially important that it looks beautiful and is well designed.

8. Commonly misspelled words
Companies that work with words might like to include a list of commonly misspelled words or grammar errors – its and it’s are notorious offenders!

Good design still plays a vital part in the effectiveness of business cards, but including one of the above suggestions on the back of your card could be the tipping factor in it becoming a pin-up for your clients.

Improve Your Business With Appropriate Business Card Designs

Business card design is something to take seriously especially if you desire your business to make an impression on people. It is also important for your services to be easily referred by satisfied customers to other potential clients.

Everyone seems to be trying to convince us that we live in an electronic world these days, but those who truly understand business know that paper still has genuine value; as shown by the use of business cards up to this date.

You can exchange Facebook accounts and e-mail addresses rather easy, but the most effective way to spread information and get your potential clients to remember your business is still through a great business card design.

In any case, not all business card designs are equal in terms of aesthetics, effectiveness, and distinctiveness. In fact research has shown that a business card that is distinguishable (for the right reasons!) provides more benefits to the business owner as compared to a card that is too simple and only blends in, or something that gives off a negative impression.

Let’s discuss a little regarding some of the industries that still use business cards to start relationships with new customers while distributing information about the products and services they offer as well. Two businesses that are on top of the list are insurance sales and the salon industry.

Regardless of the fact that these two industries are completely different, they are similar in such a way that if people want to succeed in these avenues, they have to forge real relationships with their clients.

In the insurance industry, you cannot succeed at all if you don’t create and maintain good relationships with your clients. Your business card design will hopefully assist you in making these relationships. You will have to gain your customer’s trust and learn more about them so you can predict what they need and what they don’t. Your business cards should exude a feel of friendliness, trustworthiness and familiarity.

For that reason, it might be alright to go with a bold style but you don’t want to delve into the extreme. What you are aiming for is something classy, if a little understated. You have to give only the important information, but without too much hassle.

Using the Times New Roman font is a great fit for such a card, while something too flashy like Broadway is best avoided. In any case, not all business card designs are equal in terms of aesthetics, effectiveness, and distinctiveness. Everything should be bold, understated and confident.

The opposite of this applies to a salon-type business. People are drawn to your business because they want you to be stylish, and the type of relationship between you and your customers will not be very formal. Most times, one who runs a salon business ends up being friends with a lot of customers, and in a very crowded industry, you want to be able to be easily distinctive.

Therefore, the perfect business card design may be flashier, and you can use some of those more flamboyant fonts and styles.

You certainly don’t want to have a card with “boring” written across it, so colors can be more vibrant and pleasing to the eyes. Your layout can be more varied and adventurous, but you absolutely have to do it properly so your card won’t appear “cheap”.

Akin to the example of insurance business cards having the correct type of paper, you also have to invest in an appropriate paper stock that fits well with your design.

The right business card designs can be great stepping stones to improve business. Take to heart that your card may be displayed to people as something to portray the first impression of you and the services and products you offer!

Consider and ponder on a card that represents you and your business suitably.

Create Memorable Personalized Cards With Christmas Card Quotes

Personalized Christmas cards are a nice way to show your love for your near and dear ones. A card which is tailor-made to suit the preference of recipients can no doubt make an impression on them. Instead of stacking up the card in any corner of the room, they are going to read the messages as they will reflect yourself and your family’s feelings. Even business organizations can also send in personalized cards to other business associates. Christmas card quotes are extremely helpful in making these cards attractive as well different from the readymade cards. With separate quotes for separate recipients, you can create memorable personalized Christmas cards. Here we have discussed about the different types of quotes that can be used in these cards.

Types of quotes used in customized Christmas cards

Starting from religious Christmas card quotes to inspirational and funny quotes you can use any type of quotes depending on the choice of the recipients. Some of the popular types of quotes are listed in here.

Inspirational Christmas card quotes

The inspirational quotes help in keeping alive the spirit of Christmas. The recipients of the cards can be people who love to celebrate this festival in a traditional way and do not believe in the commercialization. The goodwill of Christmas can be spread through these inspirational quotes. Some of the quotes are listed below:

• “Christmas waves a magic wand over this world, and behold, everything is softer and more beautiful.” – Norman Vincent Peale
• “Christmas gift suggestions: To your enemy, forgiveness. To an opponent, tolerance. To a friend, your heart. To a customer, service. To all, charity. To every child, a good example. To yourself, respect.” – Oren Arnold
• “He who has not Christmas in his heart will never find it under a tree.” – Roy L. Smith

Emotional Christmas quotes

The emotional Christmas card quotes can be sent to people who are in your relation and you can induce past memories of the past Christmas. Proper Christian Yuletide celebrations are also recalled through these quotes. Some of them are given below:

• “The simple shepherds heard the voice of an angel and found their Lamb; the wise men saw the light of a star and found their Wisdom.” – Fulton J. Sheen
• “I am not alone at all. I was never alone at all. And that, of course, is the message of Christmas. We are never alone. Not when the night is darkest, the wind coldest, the world seemingly most indifferent. For this is still the time God chooses.” – Thomas Caldwell
• “I heard the bells on Christmas Day; their old familiar carols play, and wild and sweet the word repeat of peace on earth, good-will to men!” – Henry Wadsworth Longfellow

Memorable Quotes

These quotes can be witty, mocking or even depict any natural truth. They are bound to remain etched in the memories of the recipients. Some of them are:

• “From a commercial point of view, if Christmas did not exist it would be necessary to invent it.” – Katharine Whitehorn
• “A lovely thing about Christmas is that it’s compulsory, like a thunderstorm, and we all go through it together.” – Garrison Keilor

Thus with so many Christmas card quotes you can create your preferable personalized cards.